Though National Press is essential for every new album release, it’s equally important for an artist to promote every gig in order to get the most out of each booking, maximize your potential audience for every show or continue the buzz & momentum generated from a new release. Focusing on Tour Press, my goal is to maintain that momentum and generate additional buzz for your gigs by securing reviews, calendar listings, photos and radio play as well as in-studios, whenever and wherever possible working in tandem with the venues which is paramount to successful publicity for a show.
I offer multiple options for Tour Press. Whether you are headed out on a short 2 week run or a one or two month tour, I can provide you with the best possible tour coverage to help increase awareness for your shows & your music in and around the area. You go out and give your best performance every show while we work behind the scenes to help build your audience.
I offer artist Consultations that will help you determine the direction of your career, where to focus your energy and resources while advising you on when and what tasks [booking, publicity-national or tour, radio promotion] you should outsource ; review your promotional materials and make recommendations on how to improve them; touring and venue recommendations; review & critique your website as well as live performance.
My unique approach to radio promotions for Americana & Folk singer/songwriters was created to bridge the gap between the DIY artist randomly sending out CD’s to radio and hiring Traditional Radio Promoters aimed at charting new releases on a national scale. Over the years, I’ve developed strong connections with Music & Program Directors as well as individual hosts at Folk and Americana Radio that allow me to effectively promote your music.
Offering both Regional and National Radio Promotion assistance, I work with each artist or label to develop the right strategy for getting your music to radio while keeping a touring singer/songwriters budget in mind.
I also offer supplemental assistance to additional radio formats for crossover artists – Contemporary Bluegrass bands that appeal to Folk & Americana radio and Triple A artists who crossover into Folk & Americana.
For more information on each of these services, please email Melissa Farina MelFarina@aol.com